Camas + Triple Crown Nutrition

Branding and Marketing

In collaboration with the scientists at Camas Inc. and Triple Crown Nutrition, we developed a brand identity and marketing materials for a promising new horse feed additive. As the premiere horse feed company, Triple Crown knew its customers expected only the very best. Our Identity focuses on trustworthy colors and themes while having an updated, fresh look that builds off the Triple Crown brand.

We came up with the name EnduraCare based on the product’s benefits to the end user; the horse and the horse owner. One of the largest problems horses face, from race horses to senior horses, is inflammation. Our product has shown a 55% reduction in inflammatory markers and thus could have a profound impact on the quality of life for horses of all kinds.